Greetings,

This is where you'll find everything you need to know about creating, submitting, and maintaining your e-newsletter -- along with helpful hints and advice. If you have a question that isn't answered here, don't hesitate to contact us directly: deborah.johnstone@harpercollins.com or call, 212 207-7450.

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Newsletter Update

In December of 2001 Internet Development began the newsletter program with only one e-newsletter. There are now over 21 e-newsletters in production with more on the way. The constant and numerous technical challenges eventually led us to seek a better method of delivery.

I am happy to report that as of January 15th, 2004 we began using a new vendor to distribute all our e-newsletters and most of our e-marketing materials. This means that we will finally be able to send newsletters out at any time of the day.

Still, we suffer from limited resources and I respectfully request that newsletter preparation adhere to our guidelines. This will ultimately make all our lives easier.

»» The Guidelines


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A Word About "Final Jacket Image"

Internet Development DOES NOT have the authority to mark jacket images final in DAM. Do not ask us to do so.

It is company policy that we cannot release anything for online [electronic] use unless it has been routed to FINAL in DAM.

It is YOUR responsibility to check the availability of a book in DAM.

If you must feature a book in a newsletter that does not pub until three or four months down the line, chances are there will NOT be a jacket image. Plan accordingly. Offer an "Upcoming" section in your newsletter and use the titles as a tease. Jackets, on the whole, have been final in DAM around 3-weeks before release date. Covers do get changed and rejected by authors last minute. If we released these via IDG there would be no way to pull them back -- a disaster.

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Stuff You Need to Know

The "Can Spam Act" has been passed into federal legislation and it will have a critical impact on how all e-mail/e-newsletters are handled.
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This is a brief round up of what we must include in every e-mail newsletter you prepare. Click the "more" links for details and contacts that will help you.

• There must be a working e-mail address in the newsletter that subscribers may reply to if they are so inclined. This means that someone in your department MUST assume responsibitly for creating an e-mail box and checking it each month for any replys/comments from subscribers.

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Newsletter Submission Form

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