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- Do I have to provide the jpeg of a book jacket?
No. We always display the jacket image of the
book -- no need to request this -- UNLESS the jacket image is not
final in DAM. In that case you will need to contact the Art
Department. As a general rule of thumb I link the TITLE OF THE
BOOK to the book page unless otherwise requested.
- What is a URL?
A URL (Uniform Resource Locator) is the unique address of the file accessible on the Internet that appears at the top of each and every page using the World Wide Web's protocol. The Hypertext Transfer Protocol (HTTP),resource can be an HTML page (like the one you're reading), an image file, a program such as a common gateway interface application or Java applet, or any other file supported by HTTP. The URL contains the name of the protocol required to access the resource, a domain name that identifies a specific computer on the Internet, and a pathname (hierarchical description of a file location) on the computer.
- I can see the Jacket image for the book I
want to feature in my catalog. Why isn't it available for my
newsletter?
For ANY image to be displayed on a Web page -- which is essentially what a newsletter is -- the image must first exist ELECTRONICALLY in our database. This means that the image would need to be scanned into a data base, altered (size, pixels, width, height, color) in a image-editing program such as Photoshop and then re-saved to our online database where it then attains - you guessed it -- a unique address or URL of it's very own. This may concern you if you are trying to feature books that won't publish for several months down the line.
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A WORD ABOUT "FINAL JACKET IMAGES":
HarperCollins provides direct feeds to many online sources such
as: Amazon.com, The New York Post, Barnes& Noble, and
Powells.com to name a few. From here, this content is sent on to
thousands of other sites and it is impossible to change or retract
a feed once it has gone out. For this reason, jacket images will
not be published until they are marked final in Dam.
- How long will it take before my
newsletter is ready to go?
Two
Full weeks. You will get to proof the copy and check the links before it is sent out.
- What is "Open Rate"?
The open rate is calculated by looking at your sent e-mail count compared to the number of e-mail messages opened. This number is always a bit precarious, as there is no way to count the open rates for TEXT e-mails. Our current vendor does not track OPEN RATES for TEXT newsletters, however, they are capable of tracking CLICK THROUGH rates. Therefore, the "click thru rates" are an aggregate of both HTML and TEXT versions. One week after you newsletter goes out, statistics will be posted online in a confidential area to be determined.
The CAN-Spam Act introduced to the congress earlier this year has been signed by the President on Dec, 16 and went into effect on January 1, 2004. The Act is intended to stem the tide of spam, formally known as unsolicited commercial e-mail, which currently floods personal and business email inboxes. The CAN-Spam Act contains requirements that must be met by all mailers regardless of existence of a prior business relationship with the recipient. All companies that send commercial email must:
1. Not use subject headings intended to mislead the recipient into opening the message.
2. Use a reply address that will be active for at least thirty days following the transmission of an email message
3. Include a physical postal address in the body of each message.
4. Include a clear notice that the message being sent is an advertisement or solicitation.
5. Include clear instructions in the body of the message detailing how to opt-out of subsequent mailings.
6. Honor all opt-out requests within ten days and not transfer, sell, lease, or exchange the email address of any recipient that has made an opt-out request.
All of the above apply to both solicited and unsolicited commercial mailings with one exception. Mail sent to recipients at their consent (opt-in newsletters, alerts, etc...) does not need to contain the disclaimer labeling the message as an advertisement or solicitation.
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