»» Preparing copy for the HTML build.

BELOW is a perfect example of how to prepare your newsletter. This reflects how you would present the text version in a Word.doc. To view the Word Document of this version please CLICK HERE.

DON'T FORGET TO INCLUDE:

• ISBN ( There are often several versions of a book: trade PB, audio, mass market, etc. Each one has a different ISBN and I have NO WAY of knowing which you want to feature unless you indicate it in your copy.
  
  
• URL of book page, feature, chapter excerpt, or which ever page you want copy to link to.
  
  PLEASE MAKE SURE THAT THE BOOK YOU WANT TO FEATURE HAS A WORKING BOOKPAGE AND JACKET IMAGE AT OUR WEBSITE. If you are not sure, CHECK NOW.
  
  
• The name of the contact person who will be responsible for submitting corrections.
  
  
  »» KEEP THESE THINGS IN MIND...
  
  
• DON'T include paranthesis or any other special characters. These will be deleted anyway...
  
  The copy in this newsletter example is rather lengthy, but acceptable because the editor is only featuring THREE books. If you plan on using several or more books in your newsletter you would need to significantly trim (edit) your copy. Use your common sense. Our band width limit for the newsletters is 70K, This is well over the amount of what any good newsletter can feature and means that seven to ten books is probably the limit.
  
  
  
• If you wish to include anything special or out of the ordinary, please put your request at the head of the newsletter in parenthesis and feel free to give me a call (207-7450) to discuss the particulars.
  
  
• If you want to run a contest and have subscribers submit their names to become eligible to win a copy of a book (As this newsletter does) you should set up a separate mailbox to catch all the names. Call Customer Service [This step should be the first thing you do when setting up the newsletter] (81-1234) or e-mail them with your request and the name of the mailbox. They will need to check to see if that name is available.
  
  
• We always display the jacket image of the book -- no need to request this -- UNLESS the jacket image is not final in DAM. In that case you will need to contact the Art Department. As a general rule of thumb I link the TITLE OF THE BOOK to the book page unless otherwise requested. The jacket images DO NOT LINK.
  
  
• You MUST have mailbox to correspond with your newsletter in any event. This mailbox may be sufficient to serve as a contest mailbox as well. (YES Do use the name of the newsletter as the mailbox name -- for instance Danielle has set up a HarperAcademic mailbox) The most important thing to remember is that someone must be designated to keep track of it.
  
  
• Once the HTML build is complete I will submit it to you for approval. THIS IS THE TIME TO CAREFULLY DOUBLE CHECK THAT ALL THE LINKS GO WHERE YOU WANT THEM TO. PLEASE ALSO CHECK GRAMMAR AND SPELLING. YOU are ultimately responsible for any errors.
  
  
VIEW THE FINISHED HTML build of the newsletter below.

• • • • • • • • • • • • • • •



HarperAcademic.com e-newsletter From HarperCollins.com January 2004 Premier edition *********************** Get your new year off to a great start! Introduce your students to a world that is unknown to most Westerners. 0060505230 www.harperacademic.com/catalog/book_xml.asp?isbn=0060505230 FROM THE LAND OF GREEN GHOSTS A Burmese Odyssey Pascal Khoo Thwe o Winner of the Kiriyama Pacific Rim Book Book Prize This emotionally charged and lyrically written memoir opens the door to a culture and country that is often forgotten by most Americans. Your students will join Pascal Khoo Thwe on his remarkable odyssey from a Burmese hill tribe and a land torn by civil war to Cambridge University. To learn more, read a first chapter, and access the reader's guide, please click here. www.harperacademic.com/catalog/book_xml.asp?isbn=0060505230 ********************* Remind your students that the book came first! 0060007788 www.harperacademic.com/catalog/book_xml.asp?isbn=0060007788 FINDING FISH A Memoir Antwone Quenton Fisher o Winner of the Ohioana Library Association Best Nonfiction Award o Books for a Better Life Award "Once people called him Baby Boy Fisher. Later he was Twonny, Nigga, or Fish. Now, he is Antwone Quenton Fisher, successful screenwriter and producer. He was born in a prison hospital facility to a seventeen-year-old single mother. Caseworkers moved him from an orphanage into a succession of two foster homes in which he endured thirteen years of physical, emotional, and sexual abuse. A reform school offered the shy and withdrawn child a measure of stability before he was plunged into the horrors of homelessness and life on the fringes of crime. A fortunate chance to enlist in the military set his life on a positive path. The United States Navy became the family he never had, nurturing and developing his extraordinary talents for poetry and storytelling Ultimately this throwaway child became one of the most sought-after screenwriters in Hollywood. Detailing life from abandonment through despair to triumph, this book is a powerful and poetic autobiography as gripping as any novel. Fisher manages to avoid self-pity and anger as he describes in matter-of-fact and moving narrative how a flawed and over-stretched social welfare system almost destroyed a child. Give this rich and extraordinary book to older teens who will laugh and cry with Fish as they share his journey to self-knowledge." --VOYA To learn more, read a first chapter, and access the teacher's guide, please click here. www.harperacademic.com/catalog/book_xml.asp?isbn=0060007788 **************************** Give your students the best gift of all. 0066211042 http://www.harperacademic.com/catalog/book_xml.asp?isbn=0066211042 THE TWELVE GIFTS OF BIRTH Charlene Costanzo Start the new year with a lesson plan that gives your students a strong foundation of respect for themselves and others. As an educator, you take pride in nurturing the special talents of your students. Experience has shown you know that with careful instruction and encouragement the child with a special flair for science or the young student with a love of language will be on the way to a lifetime of satisfying and interesting work. But, how do you help students recognize and embrace the gifts that we all share? In The Twelve Gifts of Birth, Charlene Costanzo reminds students that each of us is given the same gifts at birth: Strength • Beauty • Courage • Compassion• Hope • Joy • Talent • Imagination • Reverence • Wisdom • Love • Faith Even though these are not tangible gifts that we can unwrap and hold in our hands, they are just as real. They help us face challenges, make the most of opportunities, and live in harmony. They are truly amazing gifts that increase our well-being and enrich our lives. A Spanish language edition (Los Doce Dones Del Nacimiento) http://www.harperacademic.com/catalog/book_xml.asp?isbn=0066212987 has been published, making these lessons available for use in bilingual classrooms. "Using The Twelve Gifts of Birth has become the highlight of the self-esteem/leadership program that is conducted in my school for our 8th grade girls as a 'rite of passage' to the high school. When reflecting on the program and their memories of it, the girls always mention this book. They refer back to it when they need a gentle reminder of how truly gifted they are. Many parents have shared with me how they have found the book open on their daughter's bed after she is asleep." - Joan Spicher, Hershey Middle School, Hershey, PA To access the companion guide to The Twelve Gifts of Birth, please click here. www.thetwelvegiftsofbirth.com. ************************ Did you receive a copy of our Master Teacher's Guide? We've gathered sixty-two of our teacher's guides into one volume. Featuring classic and contemporary literature for use in middle and high school classrooms, we hope our guide will help you choose the right book for your students-and continue to be a valuable resource after you've begun to use our books in your classroom. To receive a copy, please click here. (e-mail for marit.vagstad@harpercollins.com) Please be sure to give us your complete mailing address. Hurry! Supplies are limited. ********************** Subscription Information You are subscribed to the Readers' Roundtable newsletter as: To manage your subscription or unsubscribe click here. To change your delivery format to HTML click here

No one should be sending e-mail from ANY HarperCollins account to a bulk list of names. If you are so inlcined, please view the Can Spam Act.

In December of 2001 Internet Development began the newsletter program with only one e-newsletter. There are now over 40 e-newsletters with more on the way. The constant and numerous technical challenges eventually led us to seek a better method of delivery.

I am happy to report that as of January 15th, 2004 we will be using a new vendor to distribute all our e-newsletters and most of our e-marketing materials. This means that we will finally be able to send newsletters out at any time of the day.

Still, we suffer from limited resources and I respectfully request that newsletter preparation adhere to the following guidelines. This will ultimately make all our lives easier.

1.   If you plan on creating a new newsletter please contact Eleanor.Cox@harpercollins.com. You will need to provide the following information:
• What is the purpose of the newsletter?
  
• Where will you be collecting subscriber names?
  
• Is this a public or private list?
  
• How often will this newsletter be delivered?
  
• Who is the contact person for this newsletter?

2.   Do not have ANY newsletters designed before you speak directly to Deborah Johnstone and/or William Kolasa. There are several technical issues and numerous design issues to consider before retaining a designer to build a newsletter. We cannot and do not have the time to spend on constant changes and fixes.
(We've already got TONS of terrifc designs and can come up with almost anything you'd like -- so check with us first!)

3.   Please allow TWO WEEKS for the preparation of your newsletters. Yes, this means that you should devise a schedule for yourself or who ever is editing the newsletter. Begin to gather copy and ideas at least a month before you anticipate sending out the newsletter.

See "Streamline the Process"  for more help!

4.   A good course of action would be to designate someone to be in charge of "Final Approval" of all copy and images. It is imperative that editors check and recheck copy thoroughly BEFORE submitting it for the design process. Think about what you want to say and how you would like it to appear. Do not submit copy before you thoroughly edit and tighten it. Band width limitations for the new vendor are strict and if necessary, we will be forced to cut newsletters that are too long.

5.   DOUBLE CHECK YOUR COPY!! YOU are responsible for final corrections and errors including grammar, spelling and links. Changing anything after the design process begins will incur delays.
(If you need help with setting up a newsletter format please contact Deborah Johnstone for assistance.)

6.   If you are charged with producing copy for a newsletter, set up a schedule of content delivery. You already know what books you will be publishing months in advance. Use this to your advantage and get into the habit of jotting down copy and ideas in a folder for future issues.

See "Streamline the Process".

7.   MAKE SURE that any book you include in your newsletter has a working book page at our site with the jacket image posted. This also applies to chapter excerpts, reading guides and author Web sites. If you are not sure, simply GO TO THE WEB SITE AND LOOK. You will need to do so in any case in order to provide me with the URL of the page.

»» Preparing copy for the HTML build.

I can no longer perform updated design and copy edits on the fly since all changes must first be submitted to our vendor's technical team to be uploaded to their servers. This means that you will need to think carefully about any changes. What This Mean to You

It is imperative that editors check and recheck copy thoroughly BEFORE submitting it to me for the design process.

If you are charged with producing copy for a newsletter, set up a schedule of content delivery. You already know what books you will be publishing months in advance. Use this to your advantage and get into the habit of jotting down copy and ideas in a folder for future issues.

Designate someone to be in charge of "Final Approval" of all copy and images.

MAKE SURE that any book you include in your newsletter has a working book page at our site with the jacket image posted. This also apply to chapter excerpts, reading guides and author Web sites. If you are not sure, simply GO TO THE WEB SITE AND LOOK. You will need to do so in any case to provide me with the URL of the page.

A Word About Final Jacket Images HarperCollins provides direct feeds to many online sources such as: Amazon.com, The New York Post, Barnes& Noble, and Powells.com to name a few. From here, this content is sent on to thousands of other sites and it is impossible to change or retract a feed once it has gone out. For this reason, jacket images will not be published until they are marked final in Dam. What is a URL? This is a unique address which identifies every single page on the web. O which I must submit, design and editorial lFor production to run smoothly for this many newsletters, a considerable amount of preparation and forethought is necessary. If you will be producing content for any newsletter, please plan on having content to me at least two weeks before you wish the newsletter to go out. New newsletter guidelines are attached which will help you prepare copy in a way that will best accommodate the HTML build and expedite the process. Feel free to call me directly if there is something you don't understand. Newsletters will still need to go through a technical test in the new program and editors will still be responsible for final approval of all copy. This means that the responsibility of copy editing and correcting all errors - including spelling and links -- lay with the person who submits the original content. Internet Development is not responsible for content errors. One very important aspect to consider will be the size of each newsletter. Restrictions for length of content will henceforth be enforced. Recent developments in SPAM programs and Federal legislations dictate that excessive e-mails coming in over 70k will of bandwidth will be necessary and copy will be cut to reflect the appropiiate allowable All this requires time. It is imperative that you plan ahead for allow no less than two weeks for each newsletter you submit. who will dWith the acquisition of our new newsletter vendor, the newsletters Some Guidelines: Announcement

Link to relevant site